Our Brands


The Equipment division has its origins from the Hitachi Construction Machinery Company; consequently a large proportion of sales are from new Hitachi excavators. 

The CablePrice-Hitachi relationship goes back to 1962 when Hitachi began exporting their products to New Zealand. In fact CablePrice is Hitachi’s longest serving distributor worldwide! The relationship has continued to grow and strengthen to where CablePrice and the Hitachi brand are consistently among the top three suppliers of the construction equipment industry.

CablePrice also offers a full range of specialised equipment from world-renowned brands Bell, McCloskey InternationalHSC CranesMontabert, MB CrusherIsuzu Power Solutions, and Hill Engineering to cover the needs of the construction, quarrying & mining, and forestry industries of New Zealand.

Not to mention we offer a wide range of commercial vehicles such as Mercedes-Benz, Freightliner, and Fuso in the South Island and Isuzu Trucks in the Wellington Region.