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The Equipment division has its origins from the Hitachi Construction Machinery Company; consequently a large proportion of sales are from new Hitachi excavators. The CablePrice-Hitachi relationship goes back to 1962 when Hitachi began exporting their products to New Zealand. In fact CablePrice is Hitachi’s longest serving distributor worldwide! The relationship has continued to grow and strengthen to where CablePrice and the Hitachi brand are consistently among the top three suppliers of the construction equipment industry.