Growing at a Canter

Tru Group general manager Willy Robertson (pictured above with production manager Mike Smith) is determined to be the biggest player in traffic management truck building in the next five years – and with the right support, he could do it at a Canter.

September 2022

When Willy says he’s seen it all, he really means it. founded Tru Group in December 2008, dropping cones off the back of a 1988 flatdeck.
That was right before the global financial crash. It was an inauspicious start, to say the least, but despite the odds, Willy’s business is flourishing. Tru Group employs close to 100 people in Hamilton, Christchurch and Blenheim to work across its equipment hire, custom engineering and truck builds, and traffic management solutions divisions.
“If we’re talking trucks, we do lease options, lease-to-own options and hire options. We do custom truck builds and we can offer traffic management solutions or even traffic management training.”
In his years in the game, Willy has innovated to stay ahead. He reckons that nobody else in New Zealand has the same business model. He’s a straight talker. He knows what he wants and he expects it delivered on time. In return, he’s fiercely loyal.

The latest version of the long-running and much-loved FUSO Canter proudly carries the title of New Zealand’s safest light-duty truck.

“Big Ambitions; 500 trucks a year, in the next 5 years.”

No Compromise

“I’m about dealing with the right people, who don’t mess me around and give me the right answers,” says Willy. “Hamish Stonehouse at CablePrice does that. I know that if I’ve got a problem, I can call him and he’ll sort it.
“The support is excellent and it’s backed up by the product. Anyone can try to sell me a truck, but the aftersales service is brilliant and, because of that, I’m loyal as hell.”
Hamish, as good as he is, isn’t the only reason Willy buys FUSO Canter– sometimes up to 100 at a time.
“They’re super reliable. I think we’ve only ever had one serious problem with a Canter out of the hundreds I’ve bought over the years,” he explains.
“I like the look of them. I like how they drive and I almost always buy automatics, which is a big market for us because a lot of people can’t drive manuals.”
Canter’s dual wet clutch DUONIC 2.0 automatic transmission is industry leading. Its ratios have been matched to the 4P10 engine’s flat torque delivery to ensure smoother driving, significant fuel savings and virtually no wear.
“We buy a lot of 816 Crew Cabs, which is probably our biggest seller, and for our single cab trucks we usually buy 918s, because they’ve got a bit more power and you can get a good payload on them,” Willy continues.
“I also like the six-tonne models, which you can operate on a Class 1 licence. The variety FUSO offers in the Canter range is outstanding and the availability is good as well.”

Bespoke Builds

“They’re super reliable. I think we’ve only ever had one serious problem with a Canter out of the hundreds I’ve bought over the years,” he explains.
“I like the look of them. I like how they drive and I almost always buy automatics, which is a big market for us because a lot of people can’t drive manuals.”
Canter’s dual wet clutch DUONIC 2.0 automatic transmission is industry leading. Its ratios have been matched to the 4P10 engine’s flat torque delivery to ensure smoother driving, significant fuel savings and virtually no wear.
“We buy a lot of 816 Crew Cabs, which is probably our biggest seller, and for our single cab trucks we usually buy 918s, because they’ve got a bit more power and you can get a good payload on them,” Willy continues.
“I also like the six-tonne models, which you can operate on a Class 1 licence. The variety FUSO offers in the Canter range is outstanding and the availability is good as well.”

Safety First

The latest version of the long-running and much-loved FUSO Canter proudly carries the title of New Zealand’s safest light-duty truck.
Like FUSO, safety is something that Willy takes very seriously.
“We are working hard with WorkSafe to get some practical safety guidelines in place for the industry, because there’s not much at the moment.”
Willy has big ambitions for Tru Group. In the next five years, he wants to be building 500 trucks a year and be an industry leader.
With unstinting support from FUSO Canter and CablePrice, Willy is well-equipped to realise that ambition.





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#CablePriceClub

If you’re traveling State Highway 1, keep an eye out as you could be lucky enough to catch a glimpse of Morven based Headford Propagators Ltd’s sharp looking new Mercedes-Benz Aroc’s as it runs between Auckland and Invercargill.
The Mercedes-Benz MP5 Aroc 3258L52 runs the OM473 engine and has been fitted out with existing body and trailer and with 580hp / 2800Nm at his disposal, pilot Paul Gordon is sure to make the most of it. 
After taking another customers Mercedes-Benz Aroc for a test drive, owner Grant Hayman was won over by the impressive torque and the attractive benefits, including a 7-year Daimler Service contract at a competitive cost per km.
Thanks for your support, Grant. Proudly sold by Tristan Duffell
Happy Mother's Day to all the amazing mums out there!
Whether you're digging deep to keep the family together or lifting spirits with your unstoppable energy, we appreciate all that you do. We hope your day is as bright and powerful as our construction machinery and trucks!
A big shout out to Christchurch based excavation company DiggerKing on the recent purchase of a new FUSO canter tipper - the only truck in its class with a limited slip diff. 

In addition to all the usual contracting duties, Brad and the team will be utilising the advanced safety systems and clean, fuel-efficient engine of FUSO to tow their other recent purchase - a Hitachi ZX17U mini excavator on trailer. What a perfect match!

To show just how proud they are of their new additions, they ran a competition to name them. They decided on BamBam for the Hitachi Excavator and Pebbles for the Fuso truck. Super cool.

Thanks Brad and Hayley Nolan, directors of DiggerKing for all your support.
Fuso Truck proudly sold by Wayne Byrnes and Hitachi mini excavator by Andrew McCoy.
The first Hitachi ZX345USLC-7 has arrived and long-time CablePrice / Hitachi customer, March Cato gets bragging rights with being the first customer to order and to take delivery of the very first ZX345USLC-7 in New Zealand. 

The ZX345USLC-7 is the latest in the Hitachi range of ultrashort tail-swing excavator, ideally suited to working on congested worksites.

The team at March Cato fitted the ZX345USLC-7 with a Doherty quick coupler and have wasted no time putting it to work.

Thanks to the team at March Cato for their continued support.

Sold and delivered by Equipment Sales Specialist Wayne Lessing
What a sweet new office. South Otago Transport Ltd of Balclutha has just commissioned a new Mercedes-Benz Aroc’s MP5 3258L/52 all wrapped up in their very distinctive colour scheme. Motivation power comes from a well proven Mercedes-Benz OM473 engine, 580hp engine delivering 2,800Nm through a 12-speed transmission.

South Otago Transport built the deck within their internal engineering shop and outfitted it with a new Delta crate, all matched to their existing trailer. Driver Lockie is very proud of his new whip.

Thanks, South Otago Transport for your support. Proudly sold by Tristan Duffell
We have a great opportunity to expand your knowledge working with some fantastic brands, if you’re an enthusiastic Equipment Technician in Hamilton looking for your next opportunity please apply now! Visit: https://okt.to/ots7rz
If you’re traveling State Highway 1, keep an eye out as you could be lucky enough to catch a glimpse of Morven based Headford Propagators Ltd’s sharp looking new Mercedes-Benz Aroc’s as it runs between Auckland and Invercargill.
The Mercedes-Benz MP5 Aroc 3258L52 runs the OM473 engine and has been fitted out with existing body and trailer and with 580hp / 2800Nm at his disposal, pilot Paul Gordon is sure to make the most of it. 
After taking another customers Mercedes-Benz Aroc for a test drive, owner Grant Hayman was won over by the impressive torque and the attractive benefits, including a 7-year Daimler Service contract at a competitive cost per km.
Thanks for your support, Grant. Proudly sold by Tristan Duffell
Happy Mother's Day to all the amazing mums out there!
Whether you're digging deep to keep the family together or lifting spirits with your unstoppable energy, we appreciate all that you do. We hope your day is as bright and powerful as our construction machinery and trucks!
A big shout out to Christchurch based excavation company DiggerKing on the recent purchase of a new FUSO canter tipper - the only truck in its class with a limited slip diff. 

In addition to all the usual contracting duties, Brad and the team will be utilising the advanced safety systems and clean, fuel-efficient engine of FUSO to tow their other recent purchase - a Hitachi ZX17U mini excavator on trailer. What a perfect match!

To show just how proud they are of their new additions, they ran a competition to name them. They decided on BamBam for the Hitachi Excavator and Pebbles for the Fuso truck. Super cool.

Thanks Brad and Hayley Nolan, directors of DiggerKing for all your support.
Fuso Truck proudly sold by Wayne Byrnes and Hitachi mini excavator by Andrew McCoy.
The first Hitachi ZX345USLC-7 has arrived and long-time CablePrice / Hitachi customer, March Cato gets bragging rights with being the first customer to order and to take delivery of the very first ZX345USLC-7 in New Zealand. 

The ZX345USLC-7 is the latest in the Hitachi range of ultrashort tail-swing excavator, ideally suited to working on congested worksites.

The team at March Cato fitted the ZX345USLC-7 with a Doherty quick coupler and have wasted no time putting it to work.

Thanks to the team at March Cato for their continued support.

Sold and delivered by Equipment Sales Specialist Wayne Lessing
What a sweet new office. South Otago Transport Ltd of Balclutha has just commissioned a new Mercedes-Benz Aroc’s MP5 3258L/52 all wrapped up in their very distinctive colour scheme. Motivation power comes from a well proven Mercedes-Benz OM473 engine, 580hp engine delivering 2,800Nm through a 12-speed transmission.

South Otago Transport built the deck within their internal engineering shop and outfitted it with a new Delta crate, all matched to their existing trailer. Driver Lockie is very proud of his new whip.

Thanks, South Otago Transport for your support. Proudly sold by Tristan Duffell
We have a great opportunity to expand your knowledge working with some fantastic brands, if you’re an enthusiastic Equipment Technician in Hamilton looking for your next opportunity please apply now! Visit: https://okt.to/ots7rz

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